Writer at heart, strategist in practice. Fifteen years agency experience in NY. My guiding principle: be interesting.
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Category experience includes hospitality, CPG, non-profit, finance, media, fashion, and more. Currently Strategy Director @ RO New York, delivering brand, voice, and experience strategies, communication campaigns, and great writing.
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Beverly Hills CA
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Brand Strategy
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Hearst Magazines
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Rebrand
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Sonesta International
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Linear TV Campaign
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Yahoo for Creators
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Brand ID
I live in Williamsburg with my wife and two cats. Always happy to talk books, boxing, or branding.